Branded marketing games have become increasingly popular in recent years as a way to engage with customers and increase brand awareness. However, many companies are now exploring the use of branded marketing games in the B2B (business-to-business) space as well. B2B branded marketing games, also known as advergames, are games specifically designed to promote a product or service to other businesses.
There are so many benefits!
One of the main benefits of B2B branded marketing games is the ability to educate potential clients about the product or service. Instead of simply providing information through a brochure or sales pitch, B2B branded games allow potential clients to interact with the product or service in a fun and engaging way. This can lead to a better understanding of the product or service and can increase the likelihood of making a purchase.
Another benefit of B2B games for brand promotion is the ability to gather valuable data on potential clients. For example, a B2B marketing game might ask players to provide their contact information or company details in exchange for in-game rewards.
This information can then be used for targeted marketing efforts in the future. Additionally, branded games are applied to track the user's behavior and preferences. This information is valuable as it helps to improve the company's understanding of the target audience.
Additionally, B2B branded marketing games can be a great way to showcase the company's culture and values. Through the game, the company can show its potential clients how it approaches problem-solving, teamwork, creativity, and other skills that are relevant to the company's products or services.
It's important to note that B2B branded mini games must be addictive with eye-catching visuals and simple gameplay. This is what makes them popular and interesting for the target audience, and, as a result, quite effective. A poorly designed game or one that is not relevant to the target audience will not only fail to achieve its marketing goals but also can affect the brand's reputation negatively.
Let's sum up
In conclusion, B2B branded marketing games can be an effective tool for companies eager to engage with potential customers and promote their products or services. By offering a fun and interactive way for potential clients to learn about a product or service, B2B branded mini games can lead to a better understanding of the product or service and an increase in sales. Additionally, B2B branded marketing games help to gather necessary data on potential clients and improve a company's understanding of the target audience. HitBerry Games is a mobile app development studio with deep expertise and years of experience in branded games development. We’ve been in the industry for 12+ years. Our branded games development studio brings together seasoned and creative talents in branded mini games creation. We provide top-notch mobile game development outsource services as well as full-cycle mobile games development.
Our main goal is to develop lucrative and stunning branded games that meet all the client’s expectations and requirements.
Want to start the branded games development? Contact us right now and share your ideas!