Branded mobile games do outplay the competition today. They are getting more and more applied to boost brand awareness and lead generation. Utilizing branded games for marketing strategies allows making ads fun and valuable to your target audience. When it comes to the methods that help reach users across various devices and unify the audience, branded games are one of the leaders. Do you want to stand out from the rest of the competitors? Consider branded games development!
In this blog post, we want to lift the curtain of the branded games development process and outline its main stages. Join us and learn more about branded mobile games development.
What are branded games?
In simple terms, branded mini games contain some kind of advertisement thus helping businesses to increase brand awareness, generate leads and boost their digital marketing and communication results. With branded mobile games you can engage customers in quite a meaningful way. Whatever your industry is, it is likely to be highly competitive. Having such a wide range of options, customers tend to be especially picky.
They have very short attention spans so you need to offer them something they will not be able to ignore. Delivering lightweight and addictive experiences makes the most sense and custom-branded games are right what you need for this.
The best thing about branded mini-games is that they can be developed quickly and distributed to consumers instantly across different devices.
The benefits of making branded games a part of your marketing strategy
Branded mobile games can easily spruce up your marketing potential. Business goals vary, but one thing is the same - an interactive mobile game will place your brand in the spotlight. Such small yet fun games will bring you a number of advantages. Check them out here:
User engagement increase
Higher retention level
Boosting brand awareness and loyalty
Data gathering and customization
Wow effect and word of mouth
By the way, branded marketing games are typically run on a microsite (landing page). This makes them easily sharable via social media, emails, conferencing software, and any other web-based medium.
How branded mobile games development is done
The branded games development process is complex - there are several crucial stages and tasks to complete. Our branded game developers are especially attentive to each detail in the process of game production. We never start development without the initial careful study of your brand, marketing goals, and target audience. In the process of development, we always stick to the following pattern:
During a briefing we focus on your marketing tasks and objectives, take time to discuss your target audience and market, and consider the insights received from the previous campaigns. Our mobile app development studio specialists will also request brand guidelines for the final release to be in line.
Once we are done with this, our branded game developers together with marketers will select the most appropriate game type for your brand and bring it to life.
Having gathered all the necessary data, we will calculate the cost needed to create a mobile game for your brand. The price varies according to a few key factors like the complexity level, desired features, platform, etc.
The development process does not differ much as compared to other game genres. It consists of the following essential phases:
Planning
Pre-production
Production
Testing
Pre-launch
Launch
Post-production
Online-playing branded games can be embedded on your website, landing page, or any of your social network pages.
Our branded games development company’s team will guide the whole process from conceptualization to final release and post-launch stage. Relying on our prolonged experience in game development, we will assist you at every step and offer the most efficient solutions.
Conclusion
We hope the information provided above eliminates all your doubts concerning the efficiency of branded games. In case you think that branded games development is for worldwide business giants only, you are mistaken. Both world-known and small local brands utilize branded mobile games as a part of their marketing strategy.
Such corporations as McDonald’s, Toyota, Coca-Cola, Disney, and many others already have their unique branded games. Click here to learn more about big brands' cases. However, original and fun branded games can promote any product or service regardless of how popular the brand is.
The advantages of working with HitBerry Games
HitBerry Games as a mobile app development studio has strong skills and prolonged experience in branded games development. We’ve been in the industry for 12+ years. Our game creation studio brings together high-skilled and dedicated talents in mobile game development. We provide outsourcing tasks to enhance your in-house team as well as full-cycle branded game development services for enterprises and start-ups.
We apply a personalized approach to each project. We will provide you not only with top-notch branded game development services, but also focus on your brand’s marketing strategy. Our main goal is to deliver a lucrative and stunning branded game that meets all the client’s expectations and requirements. That is why our developers start the process with thorough research to obtain a complete understanding of your brand’s concept, purpose, and needs. Our team’s focus goes beyond the game development process and spreads to the general marketing strategy.
Trust our expertise and experience and let our company create a mobile game that will reach your business goals. Contact us now!